Villa Stuart
Strategy
Alexander Kraft
- E-COMMERCE
- UI DESIGN
- SOCIAL
- EMAIL MARKETING
2022
A sartorial brand born in Monte Carlo and tailored in Italy
UX & UI Design
For Alexander Kraft Monte Carlo we designed an e-commerce able to convey the brand's sartorial soul before selling a single garment.
The men's and women's collections are organised to tell the story of garments and materials in an editorial language, through curated product pages and look pages that capture the timeless elegance of Italian tailoring.
An experience designed for an international clientele, as elegant as the garments it presents.
Social
On social channels we built a visual language consistent with the brand identity: photo and video content that tells the story of collections, garments and the Alexander Kraft world in an editorial tone, never purely commercial.
Posts, stories and videos alternate to build a recognisable feed, able to speak to an international community attentive to style and sartorial quality.
Email marketing
For Alexander Kraft we designed the newsletter that accompanies customers through new collections, seasonal capsules and dedicated promotions.
Clean layouts and direct copy turn every send into an editorial moment consistent with the rest of the brand's communication, able to lead the reader from the email to the site.
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