Entain Italia

UI Design
Web Development

2022

A new digital presence to bring out the strength of a growing group.

The project

The site restyling marked a decisive turning point: the transition of Eurobet Group into its new shape as Entain Italia. More than a cosmetic update, the new portal was conceived to reflect the integration of the Italian division into the British group, harmonising the national image with Entain's visual language and values.

That evolution let us meet two strategic goals at once: on one side, guaranteeing a global stylistic consistency that expresses belonging to one of the world's leading betting and gaming players; on the other, undertaking a thorough modernisation of the navigation flow. The user experience was redesigned to be more intuitive, faster and more dynamic, with a state-of-the-art interface that projects Entain Italia into the future of the sector.

Image treatment follows a precise system, able to give a uniform identity to very different kinds of content — from financial reports to brand pages, through to the sustainability sections. A coherent visual system that speaks the same language everywhere on the site.