Entain Italia

UI Design
Web Development

2022

A new digital presence to bring out the strength of a growing group.

Entain Italia bwin homepage with the tagline Lo sport che unisce luoghi, persone e futuro

The project

The site restyling marked a decisive turning point: the transition of Eurobet Group into its new shape as Entain Italia. More than a cosmetic update, the new portal was conceived to reflect the integration of the Italian division into the British group, harmonising the national image with Entain's visual language and values.

Site stat card: +44 employees who took part in the activities

2025 Co-creiamo valore timeline card with a puzzle-piece icon

Card with a handshake icon inside a hexagon, no visible text

That evolution let us meet two strategic goals at once: on one side, guaranteeing a global stylistic consistency that expresses belonging to one of the world's leading betting and gaming players; on the other, undertaking a thorough modernisation of the navigation flow. The user experience was redesigned to be more intuitive, faster and more dynamic, with a state-of-the-art interface that projects Entain Italia into the future of the sector.

Entain Group stats: 130+ regulated operations, 20+ global expertise, 42 markets

Eurobet homepage with the tagline and three cards Azienda, Sostenibilità, Le Persone

Entain news page with filters and a photo grid of events and sports initiatives

Cover of the Eurobet 2023 sustainability report with footballers on the pitch

2022-2025 CSR timeline with t-shirt, trophy, stadium and puzzle icons

Dark stats panel: +150 employees, +8 sports, +30 sessions a month

Gaming market text and a map of Italy with retail-channel points

Entain careers page with filters and a list of open positions

Image treatment follows a precise system, able to give a uniform identity to very different kinds of content — from financial reports to brand pages, through to the sustainability sections. A coherent visual system that speaks the same language everywhere on the site.