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Ambrosiano

  • Editorial
  • Performance
  • Shooting
  • Social
  • UI Design
  • Web Development

2022

Trustworthiness in a contested market: the challenge of a brand in constant evolution.

Ambrosiano logo embossed in gold on black paper, with heraldic crest and Da sempre a Milano tagline

Branding and UI Design

The logo and visual system combine a premium aesthetic with an institutional language, designed to convey solidity, care and authority at every point of contact.

A clear, authoritative digital experience built around trust. The site was designed to guide the user along a simple, reassuring path that showcases the brand's services, expertise and identity.

Clean layouts, ordered content and intuitive navigation make the experience more fluid, turning the platform into a tool for presentation, contact and conversion.

Ambrosiano type specimen, serif Aa lettering on a light tile
Ambrosiano type specimen, sans-serif Aa lettering on a light tile
Ambrosiano website on a laptop, watch-appraisal photo and navigation menu
Chi Siamo panel on the site with founder Paolo Cattin's photo and a wax seal
Porta il tuo Oro panel on the site with a gold-bar icon
Ottieni Valutazione panel on the site with a calculator icon
Ambrosiano — hands examining a gold watch beside the 24 Ore newspaper

Shooting

The value of detail, told through images. The shoot gave visual form to the Ambrosiano world, capturing spaces, gestures, materials and moments of consultation.

Every image was conceived to convey precision, trust and quality, reinforcing the premium perception of the brand and its relationship with the client.

Ambrosiano founder at the precision scale in the office
Handing over an Ambrosiano product at the shop counter
Ambrosiano team posing outside the shop storefront
Examining a ring with a loupe, close-up with glasses
Examining a jewel with a loupe, man wearing sunglasses over glasses
Ambrosiano founder arms crossed outside the shop at night
Luxury chronograph resting on a book about watch investing
Hand wearing a gold watch holding the 24 Ore newspaper, close-up
Two men at a computer in the Ambrosiano office
Ambrosiano shopfront with medals on display and a Preziosi sign
Founder at a laptop in an office with a skyline photo behind him
Extreme close-up of a ring under a loupe, warm lights in the background
Three Ambrosiano Carnaroli rice packages in black and beige
Le Madonnine dell'Ambrosiano gift box with book, rice and medal

Packaging Design

We turned the product into an experience. For the Madonnine dell'Ambrosiano we designed packaging able to showcase the product from the very first glance.

Materials, finishes and graphic details build an elegant, distinctive pack, designed to communicate prestige, care and the sense of a gift.

Grid of cards with sacred medals and Ambrosiano social posts

An editorial story devoted to the Madonnine dell'Ambrosiano. The social editorial plan was built to tell the story of the Madonnine through refined, recognisable visual content, consistent with the brand's identity.

Posts, graphics and copy present the product as a symbol of tradition, protection and belonging, creating communication that brings together a premium aesthetic and emotional storytelling.

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