Domar

Editorial
Shooting
UI Design
Web Development

2024

A brand with family roots aiming to excel on a global horizon

Rebranding

The restyling set out to update the Domar image without losing its industrial, recognisable character. We worked on a cleaner, more authoritative and more coherent visual language, able to convey the brand's experience and the quality of its products at a glance.

The brand manual sets out the guidelines of the Domar identity: logo usage, colour palette, typography, graphic elements and visual applications. A working tool designed to guarantee continuity and recognisability across every touchpoint, from digital to commercial materials.

Catalogue

Domar's range is vast.
Our job was to make it accessible.

Working alongside the sales team, we structured categories, product pages and content to help the user find the right mudguard in the shortest possible time.

UX and UI Design

Structure before experience: the UX wireframing stage let us define navigation paths that are simple, logical and geared towards showcasing the brand and finding the product.

A technical, clear and recognisable interface.
The interface design translates the Domar identity into an ordered, contemporary digital experience. Clean layouts, defined visual hierarchies and modular components make the platform more intuitive, showcasing products, technical information and corporate content.

UX and UI Design

Structure before experience: the UX wireframing stage let us define navigation paths that are simple, logical and geared towards showcasing the brand and finding the product.

Shooting

The brand told in the round through movement, context and detail.
The video content was designed to give depth to the brand story, showing products, manufacturing and real-world applications.
A dynamic visual language that reinforces the perception of quality, reliability and industrial expertise.

The shoot told Domar's story through details, production environments and technical applications.

The images become strategic assets for the site, the catalogue and communication, helping to make the brand more concrete, professional and recognisable.