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Domar

  • Editorial
  • Shooting
  • UI Design
  • Web Development

2024

A brand with family roots aiming to excel on a global horizon

Rebranding

The restyling set out to update the Domar image without losing its industrial, recognisable character. We worked on a cleaner, more authoritative and more coherent visual language, able to convey the brand's experience and the quality of its products at a glance.

The brand manual sets out the guidelines of the Domar identity: logo usage, colour palette, typography, graphic elements and visual applications. A working tool designed to guarantee continuity and recognisability across every touchpoint, from digital to commercial materials.

Domar brand manual — cover with the logo on a blue grid background
Domar brand manual — logo breakdown with red circles marking the restyling changes
Domar brand manual — primary color palette with HEX and Pantone codes
Domar brand manual — logo clear space and construction grid
Domar brand manual — email banners and signature with a Book a video call CTA
Domar brand manual — product panel with the Designed for extreme conditions claim
Domar brand manual — mockup of two institutional roll-up banners with a quality claim
Domar brand manual — LinkedIn cover images with the logo and truck wheels in the background
Domar — product catalogue mockup open on the DK15/16 spread
Domar — catalogue page with technical drawings of the D29 aluminium mudguard

Catalogue

Domar's range is vast.
Our job was to make it accessible.

Working alongside the sales team, we structured categories, product pages and content to help the user find the right mudguard in the shortest possible time.

Domar — grayscale wireframes of the website pages during the UX phase

UX and UI Design

Structure before experience: the UX wireframing stage let us define navigation paths that are simple, logical and geared towards showcasing the brand and finding the product.

A technical, clear and recognisable interface.
The interface design translates the Domar identity into an ordered, contemporary digital experience. Clean layouts, defined visual hierarchies and modular components make the platform more intuitive, showcasing products, technical information and corporate content.

Domar website homepage on a laptop with the Solutions beyond products claim
Domar website — Commercial Vehicles category card with a black mudguard
Domar website — Light Trailers category card with a black mudguard
Domar website — Special Vehicles category card with a black mudguard
Domar website — DK25 product card, plastic mudguard with brackets
Domar website — DK15 product page with a 3D viewer of the mudguard
Domar website — Brackets and Stays category card with a black component

Shooting

The brand told in the round through movement, context and detail.
The video content was designed to give depth to the brand story, showing products, manufacturing and real-world applications.
A dynamic visual language that reinforces the perception of quality, reliability and industrial expertise.

The shoot told Domar's story through details, production environments and technical applications.

The images become strategic assets for the site, the catalogue and communication, helping to make the brand more concrete, professional and recognisable.

Domar — detail of black mudguards with the ADOMAR logo repeated along the arc
Domar — team at the meeting table with sample mudguards and technical drawings
Domar — forklift at the warehouse dock loading wrapped pallets
Domar — gloved hands fitting a bracket onto a black mudguard
Domar — worker checking a mudguard on the production line
Domar — black profiles on the line being sprayed with water in the factory
Domar — close-up of black plastic granules, the raw material
Domar — meeting room with 3D mudguard renders on the screen
Domar — black mudguard with the ADOMAR logo resting on a scratched surface
Domar — forklift among shelves of wrapped pallets in the warehouse
Domar — test area with a mounted mudguard and the Safe under our wings claim
Domar — worker in a hi-vis vest and colleague checking a test sheet
Domar — two workers at the metal bench with welding equipment
Domar — welder with sparks welding a metal pipe in the workshop
Domar — blue truck with a Domar-branded trailer on a country road
Domar — designers at their computers with a green 3D mudguard model
Domar — outdoor test rig spraying water onto a black panel
Domar — macro close-up of the ribs on a black rubber profile

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