Villa Stuart

Performance
Shooting
Social
UI Design
Web Development

2025

A clinic of excellence that deserved a digital presence to match.

The project

Villa Stuart is one of Italy's best-known private clinics. A reference point for sports medicine, a FIFA Centre of Excellence and home to FIMS, it welcomes professional athletes from all over the world every year. A brand with a solid reputation that was nonetheless struggling to stand out online.

The goal was clear: to build a digital presence able to communicate the excellence of the clinic and make getting in touch with doctors and departments immediate.

UI & UX Design

We redesigned the entire user experience, redefining the information architecture and the navigation flows. Searching for specialties, departments and doctors became simple and immediate. Visually, we built a coherent identity — colour, typography, components — that reflects the solidity and prestige of the clinic. The result is a site that communicates authority without sacrificing clarity.

UI & UX Design

Shooting

We handled the art direction and production of the institutional photo and video shoot, from the clinic's spaces to the operating theatres, through to moments of care and rehabilitation.

Social and campaigns

Villa Stuart's presence also grew offline, with a Christmas billboard campaign across Rome. The concept turns sporting objects into symbols of the season through AI, with a clear message: Villa Stuart stands beside those who love sport, in every form, at every moment of the season.

For the social plan, we developed an editorial strategy that showcases the doctors' specialist expertise and tells the story of the clinic's bond with the world of sport, bringing visibility to the brand and building an active community around one of the most closely followed healthcare organisations in Italy.