Villa Stuart

Performance
Shooting
Social
UI Design
Web Development

2025

A clinic of excellence that deserved a digital presence to match.

Villa Stuart — website homepage on a tablet with hands typing

Villa Stuart — Cardiology page on smartphone with heart illustration

Villa Stuart — Gastroenterology service card with anatomical illustration

Villa Stuart — Urology service card with anatomical illustration

The project

Villa Stuart is one of Italy's best-known private clinics. A reference point for sports medicine, a FIFA Centre of Excellence and home to FIMS, it welcomes professional athletes from all over the world every year. A brand with a solid reputation that was nonetheless struggling to stand out online.

The goal was clear: to build a digital presence able to communicate the excellence of the clinic and make getting in touch with doctors and departments immediate.

Villa Stuart — website homepage on desktop with dark green hero

Villa Stuart — Orthopedics and traumatology page on smartphone

Villa Stuart — services page on smartphone with clinic entrance photo

UI & UX Design

We redesigned the entire user experience, redefining the information architecture and the navigation flows. Searching for specialties, departments and doctors became simple and immediate. Visually, we built a coherent identity — colour, typography, components — that reflects the solidity and prestige of the clinic. The result is a site that communicates authority without sacrificing clarity.

Villa Stuart — aerial view of the clinic and entrance photo on desktop

Villa Stuart — Orthopedics page on desktop with doctor listing

Villa Stuart — News and articles section with sports stories

Villa Stuart — La struttura section with building photo and aerial view

Villa Stuart — Colpo della strega page with photo of a man with back pain

Villa Stuart Sport Clinic — IMS sign and physiotherapy center photo

Villa Stuart Sports Medicine Institute — two photos of the IMS building

Villa Stuart — contact page with phone numbers and location map

Shooting

We handled the art direction and production of the institutional photo and video shoot, from the clinic's spaces to the operating theatres, through to moments of care and rehabilitation.

Villa Stuart — surgeons at the microscope during an operating-room procedure

Villa Stuart — athlete performing a squat with a trainer watching

Villa Stuart — physiotherapist assisting an athlete on the ground

Villa Stuart — surgeon focused at the operating microscope

Villa Stuart — room with a Philips MRI scanner

Villa Stuart — close-up of a young man wearing a Villa Stuart polo shirt

Villa Stuart Stadium — athlete on an agility ladder in front of the FIFA banner

Villa Stuart — clinic facade among trees and lawn

Villa Stuart — Christmas billboard with a decorated football, Ad ogni tiro

Social and campaigns

Villa Stuart's presence also grew offline, with a Christmas billboard campaign across Rome. The concept turns sporting objects into symbols of the season through AI, with a clear message: Villa Stuart stands beside those who love sport, in every form, at every moment of the season.

For the social plan, we developed an editorial strategy that showcases the doctors' specialist expertise and tells the story of the clinic's bond with the world of sport, bringing visibility to the brand and building an active community around one of the most closely followed healthcare organisations in Italy.