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StyliaFoe

  • DEM
  • Editorial
  • Social
  • UI Design

2015

Thirty years of business in luxury. A new digital identity to take it where it belongs.

StyliaFoe — model in a red blouse over typographic background with monogram logo
StyliaFoe homepage on desktop with category tiles and search bar

Brand

StyliaFoe is an international B2B fashion distribution business, with a selection of premium brands and long-standing experience in the sector.

The brand work started from the need to bring out StyliaFoe's positioning: a structured, international player with a broad offer and a service designed to support the client at every stage of the buying process.

We defined a clean, distinctive visual direction, in which burgundy becomes the identifying element and the Mulish typeface helps build an essential, modern and professional language.

Mulish

Black

Semibold

Regular

Mulish Black type specimen, Aa letters in burgundy
Mulish Semibold type specimen, Aa letters in burgundy
Mulish Regular type specimen, Aa letters in burgundy

BRAND COLOR

We worked on imagery, interface and content to build a visual ecosystem able to present StyliaFoe as a reliable partner for boutiques, retailers and fashion wholesale professionals.

The UI combines an editorial aesthetic with a clear commercial structure: high-impact imagery, ordered sections, intuitive paths and calls to action designed to guide the user towards contact or an access request.

The aim was a digital presence consistent with the fashion world yet functional for a B2B audience: elegant on first impression, simple to navigate, clear in its messages.

StyliaFoe homepage on smartphone with Nuovi arrivi banner
Easy-return icon with a bag and back arrow
Clothes hanger icon
Delivery hand-truck icon
Stars-and-hand icon for customer service
Shopping cart icon
StyliaFoe homepage with Donna, Scarpe, Kids, Jeans category tiles
StyliaFoe homepage with a grid of eight featured categories
StyliaFoe product grid with prices and up to 70% off
All in a Box page with the first three featured deals
All in a Box page with the full six-deal grid
Tommy Hilfiger brand page with group photo and products
StyliaFoe dropshipping sign-up page with a contact form
Profile selection page for Retailer, Buyer and Wholesaler

Social

For social communication we developed an editorial language that brings StyliaFoe closer to the world of fashion content, while keeping a tone true to its B2B nature.

Templates, visuals and graphic compositions were designed to give the feed rhythm, showcase the brands it distributes and tell the story of the collections through a clean, aspirational and recognisable aesthetic.

The result is a flexible content system, suited to promoting product, news, campaigns and service benefits with a more considered, coordinated presence.

Assortment social post with a model on the street and orange bag
Michael Kors special lots social post with two fashion shots
New In social post on black background with a seated model
All in a Box Guess social post with a model by the sea
StyliaFoe Instagram profile on smartphone with post grid
StyliaFoe Selection newsletter with Balenciaga, Jimmy Choo and other brand logos
Tommy Hilfiger New In newsletter with a model in a white polo

Email marketing

For StyliaFoe we designed a strategy for the structure of the newsletters, built to showcase collections, selected brands and commercial opportunities through a clear, premium and recognisable language.

Clean layouts, concise copy and targeted calls to action turn every send into a strategic touchpoint, able to strengthen the client relationship and guide them to the platform.

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