Villa Stuart
Strategy
StyliaFoe
- DEM
- Editorial
- Social
- UI Design
2015
Thirty years of business in luxury. A new digital identity to take it where it belongs.
Brand
StyliaFoe is an international B2B fashion distribution business, with a selection of premium brands and long-standing experience in the sector.
The brand work started from the need to bring out StyliaFoe's positioning: a structured, international player with a broad offer and a service designed to support the client at every stage of the buying process.
We defined a clean, distinctive visual direction, in which burgundy becomes the identifying element and the Mulish typeface helps build an essential, modern and professional language.
Mulish
Black
Semibold
Regular
BRAND COLOR
We worked on imagery, interface and content to build a visual ecosystem able to present StyliaFoe as a reliable partner for boutiques, retailers and fashion wholesale professionals.
The UI combines an editorial aesthetic with a clear commercial structure: high-impact imagery, ordered sections, intuitive paths and calls to action designed to guide the user towards contact or an access request.
The aim was a digital presence consistent with the fashion world yet functional for a B2B audience: elegant on first impression, simple to navigate, clear in its messages.
Social
For social communication we developed an editorial language that brings StyliaFoe closer to the world of fashion content, while keeping a tone true to its B2B nature.
Templates, visuals and graphic compositions were designed to give the feed rhythm, showcase the brands it distributes and tell the story of the collections through a clean, aspirational and recognisable aesthetic.
The result is a flexible content system, suited to promoting product, news, campaigns and service benefits with a more considered, coordinated presence.
Social
For social communication we developed an editorial language that brings StyliaFoe closer to the world of fashion content, while keeping a tone true to its B2B nature.
Templates, visuals and graphic compositions were designed to give the feed rhythm, showcase the brands it distributes and tell the story of the collections through a clean, aspirational and recognisable aesthetic.
The result is a flexible content system, suited to promoting product, news, campaigns and service benefits with a more considered, coordinated presence.
Email marketing
For StyliaFoe we designed a strategy for the structure of the newsletters, built to showcase collections, selected brands and commercial opportunities through a clear, premium and recognisable language.
Clean layouts, concise copy and targeted calls to action turn every send into a strategic touchpoint, able to strengthen the client relationship and guide them to the platform.
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