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Romana Auto

  • FOOH
  • Social

2022

Sixty years of history, an identity renewed to win over the capital.

Romana Auto

Romana Auto has been Rome's leading multi-brand dealership since 1962. A city institution, with sites in Rome, Albano, Viterbo and Latina, which over time has built a solid reputation on trust, value and a constantly refreshed stock of cars.

Pantone 1795 C

#D22730

RGB (210, 39, 48)

CMYK (11, 95, 81, 2)

Pantone 166 C

#E35205

RGB (227, 82, 5)

CMYK (4, 78, 100, 0)

Pantone 144 C

#ED8B00

RGB (237, 139, 0)

CMYK (3, 53, 99, 0)

Pantone 2133 C

#1D57A5

RGB (29, 87, 165)

CMYK (92, 66, 0, 0)

Pantone 2192 C

#0091DA

RGB (0, 145, 218)

CMYK (78, 31, 0, 0)

Pluto Black Italic

La Capitale dell’Automobile

Montserrat Bold

Dal 1962 il tuo concessionario di fiducia su usato e km0

Montserrat Medium

With a brand this rooted in its territory, the job was not to reinvent but to bring out its value. We developed the brand manual starting from the existing logo: defining the palette, typography and usage rules to make the visual identity consistent across every touchpoint. Warm, decisive colours and a clear typographic hierarchy.

An icon system designed for both digital and physical communication. The result is an identity that speaks the brand's own language: concrete, direct, recognisable.

Fooh

To promote a local discount campaign, we built the work around a simple, visual concept: always aim high.

The claim found its perfect form in a single image: the Romana Auto airship flying over the capital, dominating the city skyline. Rome as the stage, the brand as the lead.

A campaign built to earn attention and stick in the memory, anchored to a concrete offer but told with the ambition that suits a company which, for over sixty years, has been the capital of the automobile.

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