Start your project

Romana Auto

  • FOOH
  • Social

2022

Sixty years of history, an identity renewed to win over the capital.

Yellow Fiat Panda against an orange sunburst background

Romana Auto has been Rome's leading multi-brand dealership since 1962. A city institution, with sites in Rome, Albano, Viterbo and Latina, which over time has built a solid reputation on trust, value and a constantly refreshed stock of cars.

Pantone 1795 C

#D22730

RGB (210, 39, 48)

CMYK (11, 95, 81, 2)

Pantone 166 C

#E35205

RGB (227, 82, 5)

CMYK (4, 78, 100, 0)

Pantone 144 C

#ED8B00

RGB (237, 139, 0)

CMYK (3, 53, 99, 0)

Pantone 2133 C

#1D57A5

RGB (29, 87, 165)

CMYK (92, 66, 0, 0)

Pantone 2192 C

#0091DA

RGB (0, 145, 218)

CMYK (78, 31, 0, 0)

Romana Auto wordmark in black, bold italic lettering

Pluto Black Italic

La Capitale dell’Automobile

Montserrat Bold

Dal 1962 il tuo concessionario di fiducia su usato e km0

Montserrat Medium

With a brand this rooted in its territory, the job was not to reinvent but to bring out its value. We developed the brand manual starting from the existing logo: defining the palette, typography and usage rules to make the visual identity consistent across every touchpoint. Warm, decisive colours and a clear typographic hierarchy.

An icon system designed for both digital and physical communication. The result is an identity that speaks the brand's own language: concrete, direct, recognisable.
Icon of a technician with a helmet and orange vest
Icon of a pressure gauge and a seatbelt
Icon of a ventilation fan
Icon of a tow truck carrying a car
Icon of a laptop with an online car listing
Icon of a car's front end
Icon of two hands protecting a car
Icon of a steering wheel
Icon of a crossed wrench and screwdriver
Icon of three gears
Romana Auto brand manual page with logo positioning rules
Brand manual page with color palette and Pantone codes
Mockup of orange Romana Auto business cards
Romana Auto license plate frame applied to an Audi
Mockup of an orange and blue Romana Auto scarf
Mockup of blue Romana Auto ties worn with a suit
Brand manual page with a color photography grid
Brand manual page with a black-and-white photography grid
Mockup of a Romana Auto lapel pin on a jacket
View from inside a Peugeot car stuck in traffic
Romana Auto billboard with an airship visual in a parking lot

FOOH — Fake Out Of Home

To promote a local discount campaign, we built the work around a simple, visual concept: always aim high.

The claim found its perfect form in a single image: the Romana Auto airship flying over the capital, dominating the city skyline. Rome as the stage, the brand as the lead.

A campaign built to earn attention and stick in the memory, anchored to a concrete offer but told with the ambition that suits a company which, for over sixty years, has been the capital of the automobile.

Romana Auto airship flying over the Colosseum at sunset

Latest projects

We've picked out some of the most inspiring projects of the past few months for you.

discover more

are you readyto co-create with us?

Turn your vision into a brand that knows how to communicate, move people and connect.

Start a project

follow us on