AutoUau!

ADV
DIGITAL ADV

2026

An identity that turns choosing a car into an experience worth remembering.

Naming and logo

AutoUau! exists to turn choosing a car into a simple, engaging and surprising experience. We built the brand from one precise idea: to move past the traditional language of the automotive sector and create an identity that is more direct, more contemporary and closer to people.

Project

The brand identity translates that energetic, positive character into a high-impact visual system. Red communicates energy, passion and dynamism; blue introduces solidity, reliability and professionalism; yellow adds brightness and becomes a strategic accent at the points of greatest attention.

The system is completed by secondary tones, neon colours and gradients that allow for more immersive settings. The result is an identity that manages to be authoritative and pop at the same time: solid in its structure, surprising in its expression.

Uau Red

Uau Blue

Uau Yellow

Uau Green

Eletric Purple

Neon Yellow

Acid Green

Cyan Glow

Ogni dettaglio fa la differenza

Pluto Bold Italic

Dalla selezione alla consegna

Montserrat Bold

Ogni proposta è verificata per offrirti sicurezza e tranquillità, oggi e nel tempo.

Montserrat Regular

Tone of Voice

AutoUau! does not play the part of a mere seller, but of a facilitator who accompanies the customer and celebrates reaching the goal alongside them. The language is clear, direct and contemporary. It uses short sentences, immediate messages and a tone that makes choosing a car simpler and less distant.

Every piece of content should produce the same feeling the name captures: surprise, satisfaction and the wish to take part.

Motion and Sound design

The logo animation translates the brand's character into a dynamic sequence, emphasising the appearance of the mark. The sound design accompanies the movement with a short, recognisable and energetic sonic signature — a sound built to distil the surprise and satisfaction the brand sets out to create. Animation and sonic identity turn the logo into a memorable experience, suited to video, social media, advertising and digital content.