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Bonanno

  • Editorial
  • Performance
  • Shooting
  • Social
  • UI Design
  • Web Development

2012

We created the identity of those who keep those stories safe.

Bonanno — gold Patek Philippe watch on a blue box with a B monogram

Branding

Elegance that speaks of time and value.
For Bonanno we built a visual identity able to express precision, prestige and tradition.

The logo grows from an essential, distinctive mark, paired with a deep palette of dark tones and gold accents that evokes the world of fine watchmaking.

The typography, refined and contemporary, completes the identity with a balance of the classical and the modern, making the brand recognisable and consistent in every application.

Bonanno — bold Aa typeface specimen on a light background
Bonanno — serif Aa typeface specimen on a light background
Bonanno — light sans-serif Aa typeface specimen
Bonanno — taupe brand color swatch
Bonanno — dark navy brand color swatch
Bonanno Roma — e-commerce website homepage on a laptop
Bonanno — Patek Philippe product page with technical specifications
Bonanno — Patek Philippe description card with a photo of the watch

UI Design

A virtual experience designed to bring out every detail. The site was conceived as a digital showcase able to elevate products and collections.
Clean layouts, immersive imagery and fluid navigation guide the user along an elegant, intuitive path.

The interface unites aesthetics and function, turning the site into a tool for presentation and positioning, able to convey quality and authority.

Bonanno — close-up of a Patek Philippe dial with day and month windows
Bonanno — hands adjusting the crown of a dark watch
Bonanno — Bulgari Serpenti diamond bracelet in a jewelry box
Bonanno — blurred close-up of a blue dial with a diamond bezel
Bonanno — gloved hands holding a gold Patek Philippe watch
Bonanno — watch displayed in a dark glass case
Bonanno — Patek Philippe chronograph with a blue dial on a stand

Shooting

The shoot was designed to bring out exactly those qualities: material, light and time. The photography concentrates on surfaces, reflections, mechanisms and finishes.

A visual story of close-ups and controlled atmospheres, able to convey the value of the product and its craftsmanship.

The images become the heart of the communication, between luxury aesthetics and technical precision.

Bonanno — two copies of the MyTime 2025 catalog with a movement photo
Bonanno — MyTime catalog spread dedicated to a Patek Philippe watch

Communication materials

A visual system consistent across every medium: we developed editorial and communication materials able to keep continuity with the brand identity.

Clean layouts, a balance of solids and space, and attention to detail turn catalogues and printed materials into storytelling tools.

Every element helps reinforce the premium perception and recognisability of the brand.

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