Costanzo Gold Traders

UI DESIGN
EDITORIAL
SOCIAL
ADV
SHOOTING

2022

Identity, e-commerce and communication for a gold and silver trader in Rome: a brand that turns forgotten valuables into a safe investment.

Branding

The logo and the visual system combine a premium aesthetic with an institutional language: a heraldic shield with the profile of a bull, a forest-green and gold palette, an elegant serif for the "Costanzo — Valore al tuo oro" wordmark.

The same system extends beyond digital — letterhead, business cards, gold card, presentation folder, window graphics for the Ottaviano and Nomentana stores — so the brand stays recognisable both online and in the physical store.

Specimen "Aa" in Mulish, the Costanzo body text typeface

Instagram story — Top 5 best-selling products

Instagram story — Discover the new gold test

Instagram story — Appraisal: the ex-husband's gold

Instagram story — Before and after appraisal: how much is it worth?

Social & Shooting

Social and advertising share the same tone, never shouted: they start from an everyday object, jewellery in a drawer, silver cutlery, a handful of coins, to remind people that even a small forgotten asset has a value, and that Costanzo is the safe place to verify it and turn it into an investment.

The content is backed by photographic production: shoots in the stores and with Stefano Costanzo, to guarantee a product image that is always consistent and reassuring.

Costanzo Gold Traders mobile home page on iPhone

UX & UI Design

The new website is an e-commerce designed for those who invest in physical gold and silver, from first purchases to the most structured collections.

A header with live-updated quotes, a catalogue of bars and coins organised by category, metal and weight, product pages with live pricing and insurance and packaging options: every step is designed to be clear even to first-time gold buyers.

Prominent trust badges accompany the user from the homepage to checkout, together with an investment calculator and an FAQ section that clears every doubt about security, VAT and the purchase procedure.