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Dongustaio

  • BRANDING
  • UI DESIGN
  • PACKAGING

2025

From naming to packaging: a complete identity project for a food distributor that works every day with quality and reliability.

Dongustaio — il furgone refrigerato con il nuovo marchio lungo una strada di campagna
Dongustaio — la D del marchio su fondo crema

Naming and branding

Dongustaio was created to give a name and an identity to a business specialised in food distribution for the professional channel, which until then had no image able to convey its reliability and the breadth of its range.

The naming plays on two references: "Don", a title that in southern Italy evokes authority and mastery, and "gustaio", linked to taste and to the expertise of those who know how to recognise it.

The result is a name that immediately communicates the brand's positioning: an expert partner able to select, for its customers, the true taste of Italian tradition. Around the name we built an identity system that pairs a deep green with illustrations inspired by the raw ingredients, conveying craftsmanship and professional reliability together.

Dongustaio — brand book, sezione logo
Dongustaio — brand book, costruzione del logo
Dongustaio — brand book, tipografia
Dongustaio — brand book, palette colori
Dongustaio — brand book, colori secondari
Dongustaio — brand book, applicazioni digitali
Dongustaio — cartellina istituzionale
Dongustaio — carta intestata
Dongustaio — biglietti da visita
Dongustaio — confezione dell'olio
Dongustaio — divise del personale
Dongustaio — blocco appunti
Dongustaio — il nuovo sito su un portatile tra l'erba

UI/UX design

The new website translates Dongustaio's positioning into digital form, as a reliable partner for the restaurant trade and professional distribution.

The information architecture was built around two distinct journeys, those looking for a supplier and those wishing to become a customer, accompanied by a clear presentation of the product categories.

Clean layouts, an opening video that tells of the company's daily logistics and sections dedicated to suppliers and the sectors served convey the reliability and the reach of a distributor that works every day with a wide variety of professional businesses.

Dongustaio — la sezione “Distribuzione di qualità” del sito
Dongustaio — pagina Latte e derivati
Dongustaio — pagina Uova e ovoprodotti
Dongustaio — pagina Olio e aceto
Dongustaio — schizzi dei cartoni Panna Fresca

Packaging

The packaging work began with the Panna Fresca line, one of the fastest-moving products in store. We moved from sketches, useful for rapidly testing information hierarchy and legibility of the carton format, to a final package that combines illustrations inspired by the authenticity of the raw ingredients with a more orderly graphic structure, recognisable on the shelf.

The aim was to align the packaging with the brand's new identity, while keeping immediate the perception of freshness and quality that the product must convey at first glance.

Dongustaio — Panna Fresca in una cucina professionale
Dongustaio — Panna Fresca con fragole e panna montata

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