Procurato

UI DESIGN
EDITORIAL
SHOOTING
BRANDING

2025

Consulting excellence in procurement and insurance, with an identity finally equal to its expertise.

The project

Procurato is a London consulting boutique specialising in two high-value areas: strategic procurement and claims performance improvement for the insurance sector, with a focus on complex supply chains. Its clients include some of the best-known names in the international insurance market.

Solid know-how that had yet to find an image able to communicate its authority. The goal: to build a visual and digital identity that told Procurato's story for what it really is — not simply a consultant, but a strategic partner.

Procurato — biglietto da visita con il logotipo e un fascio di luce rifratta

Rebranding

The restyling started from the symbol: four vertical bars representing the integration of suppliers, systems and stakeholders into a single coherent process — the visual distillation of what procurement means today.

Around the logo we built a complete identity system: a palette based on deep blue, a bespoke typographic selection and a linear, essential iconographic language designed for dashboards and corporate materials.

The brand manual was conceived as a working tool, able to guarantee consistency across every touchpoint, from the site to social, from presentations to letterheads.

Consulenti Procurato in riunione negli uffici di Londra

Wireframe delle pagine del sito Procurato

UX and UI Design

The new site translates the brand's premium positioning into digital: a clear information architecture, user journeys built around the two core services — Procurement and Claims Performance Improvement — and modular components that showcase case studies, expertise and people.

Clean layouts, strong typographic hierarchies and a measured use of infographics convey the authority of a consulting boutique working with the biggest names in the international insurance market.