Vizio

PACKAGING
SHOOTING
BRAND

2024

An artisan bakery of excellence that deserved an identity able to convey the same care.

Vizio — panettoni e confezioni regalo davanti all'albero di Natale

Logo restyling

Vizio was born in San Cesareo in 2020 from the meeting of Dalila Esposito and Simone Cavallo, and a long family tradition. An artisan bakery of large leavened cakes that, in a few years, earned awards such as Best Traditional Panettone and Best Chocolate Panettone at Panettone Maximo. An excellence that still lacked an identity able to represent it.

The goal was clear: to build a logo that combined rigour and elegance, developed in a linear version for the most refined communication, recalling the sartorial care of artisan work. A system designed to convey, at first glance, the authentic and contemporary character of the brand.

Vizio — palette: Dark Vanilla, Mahogany, Deep Jungle Green

Vizio — confezioni con pattern geometrico

Vizio — biglietti da visita su fondo verde e mattone

Packaging

Every Vizio panettone is, in Dalila's words, "a living creature": the packaging had to live up to that care, protecting the product while telling the story of its craftsmanship, from the bakery to the table. A box designed as a gift, but also to stand out on the shelf.

We developed a packaging system in the brand colours, Deep Jungle Green and brick red, decorated with the geometric pattern that echoes the logo, with dedicated die-cuts. Labels and embossed details convey Vizio's sartorial elegance, making every box recognisable at a glance.

Vizio — confezioni e panettone davanti all'albero di Natale

Shooting

With identity and packaging defined, what remained was to convey the warm, convivial atmosphere that accompanies Vizio's large leavened cakes, especially at Christmas, the most important time of the year for the brand. A story in pictures that had to move as much as the product does.

We directed a photo shoot spanning still life and lifestyle, among decorations, warm lights and laden tables, to capture the warmth of the holidays and the artisan quality of the products. Images designed for the website, social media and communication materials, to tell Vizio's story in every context.